In the three days since Taylor Swift’s new video “Bad Blood” hit the Internet, it’s been viewed almost 30,000,000 times. That’s only counting the official version, not the various mash-ups, annotated versions, parodies, and unofficial uploads that are already filling up YouTube.

The appeal goes way beyond the usual show-business hype. Take a look . . . → Read More: Taylor Swift’s “Bad Blood” Shows Off Syren Latex’s Designs